A project by: eQuality App

pledged of £50,000 target

This project did not reach its target.

Completion Date: Sat 03 Jun 2017
Help us raise £50,000 to bring equality of information to the marketplace

Our aim is to put powerful tools that help you make smarter purchasing decisions in the palm of your hand.

As long as it makes sense economically, corporations and manufacturers will continue to cut corners - with devastating effects on workers and the planet.  Our app empowers you as a consumer to change this.

About us

Our team includes a UN Global Goals Champion, the founder of Hanoi Environmental Group, an Oxford graduate and experts in design, media and computer science.

All united by a single mission: to leverage consumer power to change the world!

About our app

With eQuality any smartphone can scan a barcode and instantly obtain a rating based on a number of criteria, including how the manufacturer treats its workers and addresses its environmental impact.

If what you’re scanning doesn’t meet your standards, you can use eQuality to find and purchase more ethical alternatives.

Where will your money go?

We are incredibly grateful for any donation you can give.

£10,000: Will allow us to build a basic version of the app, limited to one platform and one industry only (£8,000 developer costs + £2,000 data costs).

£11,500: Will allow us to test the basic version of the app.

£21,500: Will allow us to expand our product coverage into other industries.

£29,000 Will allow us to expand to a second platform (£6,000 developer costs + £1,500 testing costs).

£50,000: Will allow us to maximise our impact through expanding product coverage, spreading the word about our app and building strategic partnerships.

Find us here

Follow @eQualityApp on Twitter to get regular updates from us.

You can also find us on Facebook, Instagram or email us at equalityofinformation@gmail.com .

Help us make equality a SUCCESS!

Please SPONSOR us right now - The sooner we are funded, the sooner we can execute the perfect tools you need and start making an impact. A contribution of any size is a symbol of solidarity showing you believe in this movement.

Please share our campaign - on Twitter, Facebook or however else you want - to help us make eQuality a reality.

Join us - You can contribute in other ways. With your time, knowledge or introductions we can build an even stronger community. Email us at equalityofinformation@gmail.com .

3 months, 1 week ago

Here's what captains of industry have to say about eQuality:

Hulya Erdal: TV chef, cooking instructor, founder of MadeByTheChef.com

“One of our biggest challenges is to find reliable, easy to digest data about sustainable supply chains. A proposition like eQuality would be an invaluable driver of change for the hospitality/food industry and beyond.”

Omaid Hiwaizi, Global Head of Brand Experience at Blippar, expressed interest in eQuality and sees sustainability tech as an attractive and growing sector.

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eQuality App

generated 280 clicks


generated 41 clicks and donated

Salma Nashef

generated 32 clicks

Tereza Litsa

generated 26 clicks


donated £100.00

James Johnston

donated £100.00


donated £100.00

Arvin Jeboo

donated £10.00

Simon Greenoil

donated £5.00

forCrowd Foundation

donated £1.00

5 anonymous donations totalling £370.00

Only project creators and their sponsors can post comments.

Sounds like a great project! Papa Jim

Congrats and good luck Julia.....a great cause.

Great idea, can't wait to see the finished app!

Go Gadget

I wish you the best of luck with this excellent project.